OUR MISSION

Group of people smiling on a balcony with city lights in the background at night.

To build appreciation among people of diverse cultures.

Our mission begins with a choice: to build.

In a world that often tells us what to fear or hate, we choose to focus on building what we love and value. At the center of that is appreciation—genuine, human appreciation across people of all types.

We build appreciation slowly and intentionally; in conversations, in relationships, in moments that move you. Across oceans and borders, we bring people together not to consume culture, but to connect through it.

This isn’t charity. It’s reciprocity. It’s growth. And it’s built to last.

A diverse group of people posing in front of a bus with 'The Culture Connection Project' sign. They appear cheerful and relaxed, suggesting a community or group event. The bus is equipped with a blue tarp on the roof, and the background features greenery and trees.

Where we're going

Our vision is a world where cultural differences are seen not as boundaries, but as bridges. A world where empathy and introspection is at the heart of foreign exchange. A world where cultural end-goals aren’t conversion or accumulation, but rather appreciation and support for others.

The Culture Connection Project is more than a nonprofit. It’s a brand of appreciation—a symbol for those who choose empathy over hate, and unity over division.

Because change doesn’t start in the halls of power—it starts between people. And in a time when world leaders often divide more than unite, we’re working from the bottom up to build what’s missing: appreciation across cultures, communities, continents, and within ourselves.

A diverse group of people walking on a dirt road, some wearing "The Culture Connection Project" T-shirts. The group includes adults and children, and they appear to be enjoying themselves. There are buildings in the background and a clear sky overhead.

From our vision to our action

Appreciation isn’t taught—it’s lived.

We design immersive cultural programs that take participants off the beaten path and into communities led by change agents—local educators, artists, entrepreneurs, and leaders creating impact on the ground.

Participants don’t volunteer. They listen, learn, connect, build, reflect, and support.

For our partners in Uganda and India, we create platforms to share their work, amplify their voices, and access global support networks without being tokenized or sidelined.

This is how appreciation is built. Not in passing moments—but in shared ones.

Our Values

Classroom scene with teacher and students sitting at wooden desks, colorful educational posters on the walls, bright natural light from a window.

We are all teachers,
We are all students.

All of programs are designed to be exchanges that promote equality and understanding of one another. Everyone who participates in our programs plays both role of student and teacher.

A diverse group of people are posing for a photo on a balcony at night. Some are wearing "The Culture Connection Project" t-shirts. The background shows a cityscape with lights and trees.

Diversity is a strength,
Not a weakness.

Our aim is never to change the values, cultures, or other belief structures of anybody involved in our program. While we want to build relationships, we also want to maintain diversity.

Two men standing next to a decorated tree stump with colorful artwork and a portrait under a canopy of trees.

Aim to understand,
Not to judge.

We aim to listen, learn, and are thoughtful in our approach. We try to look beyond surface explanations and instead find a more profound understanding.

The people behind the connection

Man wearing a cap and black shirt with "The Culture Connection Project" text, holding a selfie stick in a crowded outdoor setting.

Joshua Sims

Man outdoors with tattoos, wearing a bandana and tank top, smiling against a background of green trees and blue sky.

Deion James

Man wearing a black cap and Nike hoodie, smiling and looking down.

Shae Pinckney

Smiling person with dreadlocks, wearing a "The Culture Connection Project" t-shirt, standing in front of lush green foliage and a stream, making peace signs with both hands.

Alayssia Townsell

Man with glasses and a camera on headband holding a phone, standing in a busy urban street.

Tyler Hobbs

Woman wearing a black baseball cap with an embroidered logo, smiling indoors.

Anna Fuld

A person wearing a white cap and a black T-shirt is holding a canvas with a painting. The canvas features a pink butterfly and the text "The world rejected us, you loved us, supported us. Thank you. THE CCP 2023." The background includes a blue door.

Brian Watia Sam

A woman wearing glasses and a beanie hat poses with two children at an outdoor market.

Jasmin Khoja

WATCH HOW IT ALL BEGAN

Founded in 2018 by Joshua Sims and Deion James, what started as a small pilot trip has grown into a global movement.

Contact us.