OUR MISSION
To build appreciation among people of diverse cultures.
Our mission begins with a choice: to build.
In a world that often tells us what to fear or hate, we choose to focus on building what we love and value. At the center of that is appreciation—genuine, human appreciation across people of all types.
We build appreciation slowly and intentionally; in conversations, in relationships, in moments that move you. Across oceans and borders, we bring people together not to consume culture, but to connect through it.
This isn’t charity. It’s reciprocity. It’s growth. And it’s built to last.
Where we're going
Our vision is a world where cultural differences are seen not as boundaries, but as bridges. A world where empathy and introspection is at the heart of foreign exchange. A world where cultural end-goals aren’t conversion or accumulation, but rather appreciation and support for others.
The Culture Connection Project is more than a nonprofit. It’s a brand of appreciation—a symbol for those who choose empathy over hate, and unity over division.
Because change doesn’t start in the halls of power—it starts between people. And in a time when world leaders often divide more than unite, we’re working from the bottom up to build what’s missing: appreciation across cultures, communities, continents, and within ourselves.
From our vision to our action
Appreciation isn’t taught—it’s lived.
We design immersive cultural programs that take participants off the beaten path and into communities led by change agents—local educators, artists, entrepreneurs, and leaders creating impact on the ground.
Participants don’t volunteer. They listen, learn, connect, build, reflect, and support.
For our partners in Uganda and India, we create platforms to share their work, amplify their voices, and access global support networks without being tokenized or sidelined.
This is how appreciation is built. Not in passing moments—but in shared ones.
Our Values
We are all teachers,
We are all students.
All of programs are designed to be exchanges that promote equality and understanding of one another. Everyone who participates in our programs plays both role of student and teacher.
Diversity is a strength,
Not a weakness.
Our aim is never to change the values, cultures, or other belief structures of anybody involved in our program. While we want to build relationships, we also want to maintain diversity.
Aim to understand,
Not to judge.
We aim to listen, learn, and are thoughtful in our approach. We try to look beyond surface explanations and instead find a more profound understanding.
The people behind the connection
Joshua Sims
Deion James
Shae Pinckney
Alayssia Townsell
Tyler Hobbs
Anna Fuld
Brian Watia Sam
Jasmin Khoja
WATCH HOW IT ALL BEGAN
Founded in 2018 by Joshua Sims and Deion James, what started as a small pilot trip has grown into a global movement.
